3 Comments
May 29Liked by Sarah Archer

What a fun phrase "going to business" is! Really enjoyed this article, I had never heard of this before and the Charm Magazine covers are so cool. -- MF

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May 29Liked by Sarah Archer

I had never heard of Charm and am intrigued! As a devotee of Mademoiselle in high school and college, I am convinced I would have read this if I was two decades older! I am not even sure where I can find this; its Library of Congress history is rather convoluted, with references to Your Charm; Street & Smith's Picture Play; and Conde Nast's Glamour. Particularly interesting is its 1950s publication when the govt. and women's magazine were pushing women back into the home to make way for returning GIs. Definitely calling the LC Periodicals Division to find out if they have this!

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What an interesting topic which also perplexes me as a feminist researcher. I would, however, cast doubt on the suggestion that the trad wife movement is catering to men in the far left of the political spectrum (someone Moira was cited in the podcast). Trad wives are overtly embracing conservative values and often also religious ones. That does not align with leftist contestation of neoliberalism and of neoliberal (girlboss) feminism. Indeed, earlier leftist women’s movements were critiqued for demanding women’s excellence at the workplace, civil society and at home and in a bizarre way, these shortcomings overlap with those of the neoliberal version of feminism. If there is explicit evidence that the trad wives also have an appeal for the far left, I would really appreciate references to some resources.

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